Privacy Policy

1. Identity and Contact of the Data Controller

The Data Controller responsible for your personal data is Assets Entry MX, operating the website assetsentryxmx.com, with address at Topógrafos 7, Ciudad de México, Mexico, and contact email info@assetsentryxmx.com.

This Privacy Policy applies to all personal data collected through the website assetsentryxmx.com, including data submitted via contact forms, data collected through cookies and analytics tools, and any data provided voluntarily by users during their interaction with the site.

2. Personal Data We Collect

We collect the following categories of personal data:

• Contact information: full name and email address submitted through the contact form.
• Message content: subject line and message body submitted through the contact form.
• Technical data: IP address, browser type and version, operating system, referring URLs, and pages visited, collected automatically via server logs and analytics tools.
• Cookie data: preferences and session identifiers stored in browser cookies as described in our Cookie Policy.

We do not collect sensitive personal data (datos personales sensibles) as defined by the LFPDPPP, such as health information, biometric data, racial or ethnic origin, political opinions, or religious beliefs.

3. Purposes of Data Processing

Your personal data is processed for the following primary purposes:

• Responding to inquiries submitted through the contact form.
• Operating and maintaining the website, including security monitoring and technical performance.
• Improving the content and usability of the website based on aggregated, anonymized usage data.
• Complying with legal obligations under Mexican law.

We do not use your personal data for automated decision-making, profiling, or direct marketing without your explicit prior consent. We do not sell, rent, or transfer your personal data to third parties for their own commercial purposes.

4. Legal Basis for Processing

The processing of your personal data is based on the following legal grounds under the LFPDPPP:

• Consent: When you submit the contact form, you explicitly consent to the processing of your data for the purpose of responding to your inquiry.
• Legitimate interest: Technical data is processed on the basis of our legitimate interest in operating a secure and functional website.
• Legal obligation: Certain data may be retained to comply with applicable Mexican legal and fiscal obligations.

5. Data Retention

Contact form submissions are retained for a maximum of 24 months from the date of submission, after which they are permanently deleted. Technical log data is retained for a maximum of 12 months. Cookie data is retained for the periods specified in our Cookie Policy. Data retained to comply with legal obligations is kept for the period required by the applicable law.

6. Data Transfers

Your personal data may be processed by third-party service providers acting as data processors on our behalf, including web hosting providers and analytics service providers. These providers are contractually required to process data only on our instructions and in accordance with the LFPDPPP.

We do not transfer your personal data to countries outside Mexico unless those countries provide an adequate level of data protection as determined by the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI).

7. Your Rights Under the LFPDPPP

Under the Ley Federal de Protección de Datos Personales en Posesión de los Particulares, you have the following ARCO rights:

• Access (Acceso): The right to know what personal data we hold about you and how it is being used.
• Rectification (Rectificación): The right to request correction of inaccurate or incomplete personal data.
• Cancellation (Cancelación): The right to request deletion of your personal data when it is no longer necessary for the purpose for which it was collected.
• Opposition (Oposición): The right to object to the processing of your personal data for specific purposes.

To exercise any of these rights, send a written request to info@assetsentryxmx.com including your full name, a description of the right you wish to exercise, and a copy of an official identification document. We will respond within 20 business days as required by the LFPDPPP.

8. Cookies

This website uses cookies. For detailed information about the types of cookies used, their purposes, and how to manage your preferences, please refer to our Cookie Policy.

9. Security Measures

We implement technical and organizational security measures appropriate to the nature of the personal data we process, including HTTPS encryption for all data transmitted through the website, access controls limiting data access to authorized personnel, and regular review of security practices. No transmission over the internet is completely secure; however, we take all reasonable precautions to protect your data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after changes are published constitutes acceptance of the updated policy.

11. Supervisory Authority

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI), the supervisory authority for data protection in Mexico. Contact information for INAI is available at www.inai.org.mx.

12. Contact

For any questions or concerns regarding this Privacy Policy or the handling of your personal data, contact us at:

Assets Entry MX
Topógrafos 7, Ciudad de México, Mexico
Email: info@assetsentryxmx.com
Phone: +52 55 5564 1225